Tekki Challenge I
What is the Tekki Challenge?
The motivations of Kwely’s Tekki Challenge are centered on the stakes of exporting merchandise: overcoming obstacles by providing resources and skills to propel the selected brands and make them sufficiently competitive on the market.
The first edition of the Tekki Challenge in 2022
The first edition of the Tekki Challenge which say 10 brands evolve through the market and now ready for distribution globally, Kwely has now selected 15 new finalists for the 2022 Tekki Challenge cohort. A pitch session was organized in the presence of investors, members of the Ministry of Commerce, entrepreneurs and business leaders to select the most innovative projects. Among them, cosmetic brands, ready to take up the challenge and conquer the world by taking advantage of the A-beauty trend (African-Beauty). The potential of these brands emerges from the quality and authenticity of the products, the traditional and ancestral techniques behind the production, but also the values behind each of these brands, such as the promotion of women’s entrepreneurship, ethics, and respect for the environment. Innovative food brands have also proven their originality and smart transformation of local ingredients with the hopes to boost remote agricultural communities. From ready to cook African recipe mixes, to moringa and niebe (Senegalese black-eyed pea) transformation, seafood products, exotic jams, and more.